Olof Sjöstedt founded Pins Collective in 2014 under the name of Sturgill & Co. Ltd.
The idea of creating a digital pin was something that Olof had mulled over for a few years, and it was during his studies at the Academy of Cutting and Tailoring in Stockholm that Olof’s idea really started to take shape.
The goal was to create an accessory and a wearable that would not be perceived as a tech gadget.
The concept was launched during the autumn of 2015 with varying online presence and social media, and that acted as a pre-launch to the crowd funding campaign which was later launched on Kickstarter. The goal of the campaign was mainly to prove that the concept of extrovert screens worked in attracting the interest of paying consumers. Almost 1,100 people bought the digital pins during the campaign, and the campaign amassed over 100,000 USD in backing from people from all over the world, from Tokyo in the east to San Francisco in the west.
The coverage from the international press was massive, with over 100 articles written about Pins Collective.
The work on getting the products from the prototype phase to production is almost complete, and the goal is to deliver the first batch of pins to the Kickstarter Backers in February 2017.
The Pins Collective digital pin is the first step in establishing a series of products within the class of digital fashion, and our vision for Pins Collective is to create perfect fashion accessories for digital natives.